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	<title>Steven Loi &#187; Social Gaming</title>
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	<link>http://www.stevenloi.com</link>
	<description>Thoughts on startups, metrics, lead generation, &#38; social media.</description>
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		<title>ROI Analysis on Farmville &#8211; w/ Spreadsheet! (Developing)</title>
		<link>http://www.stevenloi.com/2009/08/13/best-roi-on-farmville-spreadsheet-included-developing/</link>
		<comments>http://www.stevenloi.com/2009/08/13/best-roi-on-farmville-spreadsheet-included-developing/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 06:56:01 +0000</pubDate>
		<dc:creator>Steven</dc:creator>
				<category><![CDATA[Social Gaming]]></category>

		<guid isPermaLink="false">http://www.stevenloi.com/?p=23</guid>
		<description><![CDATA[One of the best features about Farmville (by Zynga) that I quickly noticed was the math that could be applied to the game. From a strategic standpoint, I discovered not all crops that I was planting yielded the same amount of ROI. In Farmville terms, this would be coins (and XP points, but I haven&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>One of the best features about Farmville (by Zynga) that I quickly noticed was the math that could be applied to the game. From a strategic standpoint, I discovered not all crops that I was planting yielded the same amount of ROI. In Farmville terms, this would be coins (and XP points, but I haven&#8217;t really figured out XP points yet). So I started a spreadsheet for myself on Google Docs.  The more I continued to play, the more items I was able to unlock. And in doing so, I found myself wanting to throw every unlocked item onto my spreadsheet so I could see if the new crop, animal, or tree was a better return than the current options that I had available.</p>
<p>I also noticed it came in handy when I talked to some of my Farmville buddies:</p>
<blockquote><p>&#8220;My artichokes are choking my profits &#8221; &#8211; Farmville buddy</p>
<p>&#8220;Yeah, I know. That&#8217;s the third worse ROI crop!&#8221; &#8211; Me</p></blockquote>
<p>I&#8217;m only on level 11 right now so wanted to develop the spreadsheet a little more before putting it out for my friends to use it. But, I promised that I&#8217;d get it out, <a href="http://spreadsheets.google.com/ccc?key=0AkzTaVKAYzvYdFBfVDRVMmEyUEtKVkZOZ1N5RW1HSkE&amp;hl=en" target="_blank">so here it is (Farmville ROI Analysis &#8212; Google Spreadsheet)</a>! (It&#8217;s in its very rough stages as you can see, but it gets the job done for me.) Some more analysis that I have not done, but would like to add to the spreadsheet are:</p>
<ul>
<li>Trees &amp; Animals have one fixed cost whereas plots of land is linear.</li>
<li>Trees take up less space than plots of land.</li>
<li>Space taken up by animals vary. Must be factored in to value the true ROI.</li>
</ul>
<p>Hopefully, it&#8217;ll be helpful to all you Farmville fans! And if you find new discoveries or have any comments, feel free to share!</p>
<p><strong>Update:</strong> Per the comment below, a much more comprehensive and complete Farmville spreadsheet is located here: <a href="http://spreadsheets.google.com/pub?key=rrFQP5AOGa4yUZCL-1VLUyg&amp;gid=9">http://spreadsheets.google.com/pub?key=rrFQP5AOGa4yUZCL-1VLUyg&amp;gid=9</a></p>
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		<title>Social Gaming Lately &#8212; FarmVille</title>
		<link>http://www.stevenloi.com/2009/08/11/social-gaming-lately-farmville/</link>
		<comments>http://www.stevenloi.com/2009/08/11/social-gaming-lately-farmville/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 04:14:44 +0000</pubDate>
		<dc:creator>Steven</dc:creator>
				<category><![CDATA[Social Gaming]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FarmVille]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.stevenloi.com/?p=17</guid>
		<description><![CDATA[Now that I&#8217;m up and running on my domain and have some free time, I should be blogging. Yet, I haven&#8217;t. No excuses. So with that prefacing this post, I&#8217;ve been &#8220;social gaming&#8221; on Facebook. Partly because it&#8217;s FUN! and partly because I&#8217;ve been highly interested in this space lately. I want to share this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stevenloi.com/wp-content/uploads/2009/08/farmville-logo.gif"><img class="alignnone size-medium wp-image-18" title="farmville-logo" src="http://www.stevenloi.com/wp-content/uploads/2009/08/farmville-logo.gif" alt="" width="250" height="250" /></a></p>
<p>Now that I&#8217;m up and running on my domain and have some free time, I should be blogging. Yet, I haven&#8217;t. No excuses.</p>
<p>So with that prefacing this post, I&#8217;ve been &#8220;social gaming&#8221; on Facebook. Partly because it&#8217;s FUN! and partly because I&#8217;ve been highly interested in this space lately. I want to share this conversation regarding the game, FarmVille:</p>
<blockquote><p><span class="kn" dir="ltr">Joshua: </span> <span id=":4d9" dir="ltr">i don&#8217;t think it rots on trees</span> If you read the help file, you can leave them on trees for as long as you want.</p>
<p>Me: Thanks for the tip! awesome.</p>
<p>Me: <span id=":4id" dir="ltr">How sad, I&#8217;m not buying a tree until I figure out the NPV on the tree investments.<br />
</span></p></blockquote>
<p>Yeah, we&#8217;re big FarmVille fans (and apparently, we&#8217;re not alone. Over 20M monthly active users on this Facebook game!) Is what <em>is </em>FarmVille? Well, it&#8217;s a SIM-type game where you build out your own farm. Planting crops, raising farm animals, harvesting crops to earn coins, getting your friends to play with you and be neighbors. We think this is pretty awesome game &#8212; great concept, attractive game design, fun icons, friends, achievements, and yes, math. I&#8217;ll explain the math part in my next post. Stay tuned!</p>
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