Steven Loi - My thoughts, stories, and experiences.

I was reading Sramana Mitra’s blog and came across this interesting fact:

Personal Finance
Personal Finance is an important vertical as 61% of the Internet users use the internet to research stocks or check their bank accounts and around 73% of the Internet users’ research sources for investments, mortgages and insurance, online. eMarketer expects the financial services sector to increase its online ad spending by 33.3% in 2007 to $2.4 billion and reach $3.52 billion by 2010, which makes the sector one of the largest advertisers online, and thus validates News Corp’s entry into the space through the acquisition of Dow Jones. News Corp. will go well beyond Personal Finance, and with this acquisition, will become the top player in the Business and Finance segment overall, if they play their cards right.