Will update this post later. So far, the most interesting session I’ve attended was listening to a case studies session on “Conversion Success Stories – Reaching the Incresingly Elusive Online Consumer.”
Quick/Interesting Notes
B2C players very search heavy because of cost effectiveness (overstock.com, sketchers.com)
Companies work with B2C companies on better strategy in display
Retargetting (display) very effective and proving very healthy margins used the right way — over search.
AudienceScience (formerly RevenueScience) used to optimize Sketcher display adv.
Own thought: Display will continue to get better and match/better search performance, but effectiveness probably depend on vertical.
More later…