ad:tech san francisco
Will update this post later. So far, the most interesting session I’ve attended was listening to a case studies session on “Conversion Success Stories - Reaching the Incresingly Elusive Online Consumer.”
Quick/Interesting Notes
B2C players very search heavy because of cost effectiveness (overstock.com, sketchers.com)
Companies work with B2C companies on better strategy in display
Retargetting (display) very effective and proving [...]











