Steven Loi

Will update this post later. So far, the most interesting session I’ve attended was listening to a case studies session on “Conversion Success Stories - Reaching the Incresingly Elusive Online Consumer.”
Quick/Interesting Notes
B2C players very search heavy because of cost effectiveness (overstock.com, sketchers.com)
Companies work with B2C companies on better strategy in display
Retargetting (display) very effective and proving [...]

Nearly two weeks ago, at the very last minute, I made a trip to Las Vegas to attend LeadsCon, a highly successful conference held by founder and CEO, Jay Weintraub. It’s a conference dedicated to those operating in the lead generation industry. This is my narrative of the knowledge I picked up in the various sessions I attended. I will try to write on a few sessions, one post at a time.